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Penguin and Random House merge, promise a brave new e-book future
The pressure of digital transitions can lead traditional media companies to circle the wagons -- for better or for worse -- and book publishers certainly aren't immune as e-books take hold. Bertelsmann and Pearson are worried enough to be merging their respective Random House and Penguin publishing wings into a joint venture, not-so-creatively titled Penguin Random House, that they hope will better survive "long-term trends" like the shift away from paper-centric business models. While the two are engaged in the usual corporatespeak of creating "synergies" (read: resource cuts), we're more interested in talk of the union being a springboard for digital efforts: Penguin Random House wants to be "more adventurous" with e-book models like self-publishing. Whether the merger leads to a renaissance for established publishers or just reduced competition when the deal closes in the back half of 2013, we're bracing ourselves for the possibility of a Fifty Shades of Jamie Oliver crossover.
Trion CEO introduces MMO investing to Bloomberg TV
Have you ever wondered where to invest your savings for the future? Have you thought about the MMO market? Apparently, multimedia companies like Time Warner, NBC Universal, and Bertelsmann believe it is worth their money. These three media giants have invested over $100 million into Trion Worlds, the top-tier gaming company featuring upcoming MMOs like Rift: Planes of Telara and End of Nations. Yesterday, Trion's CEO Lars Buttler was featured on Bloomberg's CEO Sitdown. In the interview, Buttler mentioned the role that games, specifically MMO games, will play in the future economy. "This is actually one of the fastest-growing segments of the games industry. And there are markets like Korea or China where you can see what a massive potential these online premium games already have," Buttler explains in the video. As MMOs become more mainstream, the media industry is beginning to see them as a viable form of entertainment. They are not just pretend fun for teenage boys anymore. Buttler expounds later, "It's really once-a-gamer-always-a-gamer, so as people get older they stay with their favorite game types." The industry is constantly growing because the audience sticks to its favorite form of entertainment. For more on this story check out the full video on Bloomberg's website.
