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Recommended Reading: Brands are not your friend
Why Comcast Sent Me Pizza Ian Bogost, The Atlantic Brands -- well, #brands may be the more accurate term here -- do all sorts of things that seem like they're rewarding you, dear customer, for some action or loyalty. The Atlantic dives into how these acts of kindness and mountains (literally) of freebies almost always stem from an ulterior motive, especially when social media is part of the equation. Just because Comcast sends you a stack of pizzas, doesn't mean you're best pals.
