BioWare-Ireland
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Irish BioWare support center for SWTOR converting to general EA use
Initially opened last year as a support center for Star Wars: The Old Republic, the BioWare facility in Galway, Ireland, is expanding and converting to house EA's European customer support needs for all of its major titles. With this move, an additional 300 employees will be hired over the next few months. The facility has also dropped its BioWare Ireland name. EA COO Peter Moore explained some benefits of the move by pointing out that Ireland has both a good pool of talent available and the technology infrastructure needed. The Irish Government, which is focusing on video games in its plan for job growth, is supporting the move.
BioWare Ireland is a 'kind of sister studio' to BioWare Austin, offering various levels of support
BioWare's Austin studio had some assistance in developing Star Wars: The Old Republic, which co-founders Greg Zeschuk and Ray Muzyka have described in the past as a collaboration between BioWare Austin, Edmonton, and Mythic. As it turns out, BioWare Ireland is yet another crucial component of The Old Republic's development harem, assisting the game with "multiple dimensions of support," from quality assurance to localization to networking. And that may not be all that the Ireland studio will be up to in the coming years. "That's where it is right now," Zeschuk told me, before he noted that "over time, we'll see." For now, the Galway-based office is primarily focused on making sure SW:TOR servers aren't crashing and players aren't furious. "It's really a reflection of how important we value the service," Muzyka added. "The commitment as a premium service subscription game is to support it with high quality service every step of the way." BioWare apparently thought that commitment serious enough to bring on approximately 400 new employees to man its Ireland location. And with initial subscriber numbers still on the rise, it looks like that commitment will pay off, at least in the short term. In the long run, however ... well, let's just say it won't be shocking to see the Ireland studio transform into something more than strictly support.
Ireland planning to double its game industry jobs
Ireland is planning to double its game industry employment numbers by 2014, targeting 4,500 jobs from the current estimate of 2,000. The country, which has been dealing with a financial crisis, and acting as a corporate tax haven as the same time, is looking to back sustained growth in digital creative industries. Develop lays out the six initiatives the country has to grow in the sector. "As a pioneering sector within the wider digital economy, the games sector is dynamic, innovative and exciting," said Richard Bruton, the minister for jobs, enterprise and innovation. "What is apparent is that Ireland already has a number of strengths on which we can build success for the future and that will differentiate its offering internationally." Ireland is already off to a good start, with the recent opening of BioWare Ireland (pictured), a 200-employee customer service center expected to double in size.
'BioWare Ireland' opens as 400-person customer service center ... in Ireland
Following up its tax incentive-fueled studio opening in Austin, Texas, EA this morning revealed the opening of a new customer service center in business friendly Galway, Ireland. When fully staffed, "BioWare Ireland" will task approximately 400 employees with making this year's big BioWare release go as smoothly as possible, employing customer service agents primarily. Star Wars: The Old Republic is set to launch December 20 in North America, and December 22 in Europe, so the service center is opening just in time for business. During a speech at the grand opening, BioWare co-head Ray Muzyka called out to potential employees across all parts of Europe to join BioWare's Ireland team. "We've got a solid base of people here already in Galway ... we're looking for more. From Ireland ... from the rest of Europe to support our German and French customers ... from all over the world. We want you to join us here at BioWare Ireland." Muzyka was no doubt trying to fill out the studio's current staff of 200, which is expected to double at full capacity. BioWare's Galway service center marks the first installation the company will operate outside of North America.
