bitstrips
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Evaporating Bitmoji cost Snapchat around $100 million
SnapChat is buying Bitstrips, the company behind those weird (and depending on your Facebook News Feed) sometimes offensive personalized avatar comic strips. Fortune reports that the deal between Bitstrips and the ephemeral messaging company is somewhere around a $100 million purchase in cash and stock. How the avatar-minded outfit will fit in with Snapchat's temporary nature is anyone's guess at this point, but given the latter's big push into face-morphing tech and emoji for its evaporating stories that's probably a good bet.
