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The UK Independent talks to Ive about design
Hot the heels of Apple's recent double D&AD Black Pencil victory for excellent design the British newspaper the Independent interviewed Jonathan Ive, Apple's senior vice-president of industrial design and now holder of a record six Black Pencils. There's a charming sense of British lad made good about the piece, and it's always interesting to learn about how Ive approaches his craft. He says that his "goal is simply to try to make products that really are meaningful to people. Ultimately there is something motivating and inspiring in seeing someone using an Apple product and enjoying an Apple product." And fortunately for our favorite fruit company Ive insists that he can't possibly imagine working anywhere but Apple.[via Gizmodo]
Apple wins two D&AD 'Black Pencil' awards
As reported elsewhere, Apple today won two Black Pencil awards from D&AD, a British organization (or "organisation," I suppose) that promotes the very best of design around the world. This year, the iPhone and aluminum iMac both took home the top award. The iPod touch received second prize (a Yellow Pencil), and the iPod nano and aluminum keyboard were each nominated. Apple has won six Black Pencils since 1999. This year, six Black Pencils were awarded, though some years D&AD hand out zero (Graphic designers, for example, were a little miffed this year that none of their work was good enough). Sixty-four Yellow Pencils were handed out, among 143 total nominations.
