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BMW used virtual reality to bring its latest crossover SUV to CES
When you're in Las Vegas for CES and want to show off a brand-new car before its debut at the North American Auto Show, what do you do? Well, if you're BMW, you do it virtually. The German automaker "brought" its new X2 crossover SUV to the desert with virtual reality, in a first-of-its-kind (for BMW, at least) demo experience that lets potential customers get behind the wheel and poke around the vehicle's nooks and crannies. BMW sees this as a natural bridge between looking at pictures online and reading brochures, and for the automaker, the medium seems like a logical next step to updating the shopping experience for the future.
