boris-schneider-johne
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Seen@GDC Europe: How information flow has changed
In a GDC Europe session about the changing relationship between customers, publishers and media, Boris Schneider-Johne presented some interesting "then and now" slides. Schneider-Johne's 30-year career, which spans journalism to marketing, gives him the long view of the video game industry's information structure changes. In the first slide (pictured above), Schneider-Johne took the classic flow of interaction between the various actors in the video game industry in the pre-internet era. After the break, you can find the modern version, which he eventually gave up on because it's so convoluted. If you're ever wondering how/why messaging and interactions get so off-track nowadays, just go ahead and reference that second slide in the future.
GDC08: learn to say USK the German way!
While attending the Gamerscore Blog Meet-and-Eat this evening we were fortunate enough to run into Boris Schneider-Johne, part of Microsoft Germany's Xbox team and an all around amiable man. After a long conversation about the cultural differences between German and American gamers (they love their Catan over there), we eventually settled on the topic of the Unterhaltungssoftware Selbstkontrolle (USK), Germany's software ratings organization. While it's often hard to wrap one's head around the particulars of the USK, one difficulty outweighs all others: how exactly do you say Unterhaltungssoftware Selbstkontrolle? Boris was kind enough to set us straight in the audio clip below. Just don't ask us to repeat it.
