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Ustream on PlayStation 4: discovery, one-click sharing and being 'a modern day cable provider'
"We've partnered with some of the biggest and most influential social networks in the world, including Facebook and Ustream, to bring gamers' friends into games like never before," former Gaikai CEO David Perry told attendees of Sony's PlayStation 4 event last week. It was the only mention Ustream got during the show, despite the video streaming service playing a critical role in Sony's next video game console. In-tandem with the PlayStation 4's new DualShock 4 controller and its "Share" button, users will be able to quickly upload saved gameplay video clips or directly stream their game out to the internet. The console's lead system architect, Mark Cerny, expanded on the importance of the Share button and its implications to the PlayStation 4 during last week's presentation. "Social play is so important to PlayStation 4 that we've added in hardware to support it, in the form of dedicated, always-on video compression and decompression systems," he said. We saw a bit of the game sharing / streaming interface during Sony's presentation, but were left wondering about specifics: how will discovery work? and what of other, non-gaming Ustream content? Thankfully, Ustream CEO Brad Hunstable was able to offer up most of our answers in a recent interview. "Our goal is to allow discovery in a very clean user experience, both in discovery on the console itself and on various platforms that the content'll be available on (like Ustream, Twitter, and Facebook)," Hunstable said. He wouldn't speak to the specifics of how that discovery will work, nor would he say if you'll be able to sign-in simply using your PlayStation Network ID or if you'll have to sign up for a separate Ustream account, but he stressed that the decisions being made are, "based on what's easiest and best for the gamer." That same rubric is (thankfully) being applied to functionality. "The goal is to make sure it's very easy -- one click of a button, super simple -- and most importantly make sure it looks really, really good. And is viewable wherever people want to watch it from," Hunstable said.
PlayStation 4 announcement stream drew 8 million viewers, 1 million concurrent peak
Ustream viewers were really engaged by Sony's big PlayStation 4 hullaballoo last week -- around eight million folks tuned in to the live broadcast on Ustream, with a whopping 1 million concurrents at peak viewing. On average, said viewer watched the two hour and five minute press conference for one full hour. To put that in perspective, the average Ustream viewer in general watches a given broadcast for 20 minutes, effectively meaning the average PlayStation 4 event viewer tripled the norm. Ustream CEO Brad Hunstable told Engadget that the numbers are emblematic of his company's worldwide infrastructure strength, and a good example of why Sony chose Ustream for sharing game footage and streaming on its next console, the PlayStation 4. "Game consoles are global in nature," Hunstable pointed out. "We need to be able to serve both, from broadcasting out of the console and to the viewers, on a global basis. To be able to do that, you need an infrastructure footprint that's on a massive scale. We're the only ones that have that." The video streaming company boasts offices around the globe -- "two in the US, one in Europe, and two in Asia; 180 employees strong," Hunstable told us -- and it already has partnerships with a variety of media and electronics companies, from Viacom to Panasonic. Despite the PlayStation 4 partnership, Hunstable said Ustream's game console plans extend beyond a single next-gen box. "We're absolutely free to work with all partners. Our vision is to have Usteam be ubiquitous. We wanna power the world's live broadcasting. If that happens to be on a gaming console, which increasingly it is, we wanna have a place there." Of course, we've yet to hear Microsoft' next-gen plans, but it sounds like nothing's off the table for Ustream just yet. "There'll be a lot more coming for certain, not just about this announcement but all of the things that we have in store for gamers around the world," Hunstable teased.
