brandchannel
Latest
Shocker! Apple product placements dominate Hollywood
Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in the 33 films that hit the US box office number one slot in 2010. Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share -- Nike, Chevrolet, and Ford each appeared in eight. Incidentally, Iron Man 2 won the dubious distinction of being cluttered with the most identifiable brands (64) in 2010. Apple is actually off from its peak of 50 percent of number one films in 2008 and 44 percent in 2009 as demonstrated in the chart after the break. But it's not for a lack of trying. Brandchannel contends that the competition for brand placement has simply intensified resulting in fewer appearances of Janoff's U+F8FF.
Apple Top Brand in the US, Second in the World
Brandchannel.com's annual popularity poll has Apple at number one for most popular brand in the US and Canada but dropping one place to second this year in the world to Google. Last year Apple was at the top for both US/Canada and World polls.Brandchannel which uh, brands itself, as a "brand consultancy" company surveyed over 2500 people for the poll. They note:Year after year brandchannel voters identify brands that the mainstream world eventually catches up with; impact is felt first by these early adopters.Somehow I'm not totally convinced Apple is the top brand for Joe Smith from North America or even Joe Smith from Anywhere in the World. We are a bit biased at TUAW, but what do you think? How would you have ranked the top five from the US/Canada list: Apple, Google, Starbucks, Target, and, um, Lance Armstrong? What about the top five world rankers: Google, Apple, Skype, Starbucks, and Ikea? Brandchannel reminds you that you should:Vote for the brands that had the most impact on you that year. Impact can be defined as good or bad.So duke it out. Inquiring minds want to know.[via Macworld]
