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The Perfect Ten: Obnoxious studio buzz words
So say that you write for Massively. Or say that you work for another news site while wistfully refreshing Massively's front page hoping to see a "we're hiring!" notice pop up. Or say that you're a two-headed frog that has a respectable blog that one head writes for while the other one eats flies. The important thing for this example is to imagine that you write news. Because you write news, a good chunk of your day is spent prowling for stories. Some of them you find while browsing. Some of them are sent to your email. Once in a great while your cell phone registers a call from California and a way-too-peppy voice tries to sell you on the notion of writing a 2000-word feature on a game that only the mole people have heard of. In all of this, you are exposed to a great amount of PR-speak. You see the same phrases pop up, again and again. You understand how words can be hollow shells wrapped around a complete lack of meaning. You start to go mad until your other head tells you to snap out of it and eat some more flies. So today you're going to join me here on this side of the news desk as we look at 10 of the most obnoxious buzz words or phrases that studio PR and devs like to toss our way. You could get really cynical reading this list, but I suggest that you make a bingo sheet instead to turn this into a fun game that never, ever ends!
