cameraeffectsplatform
Latest
Facebook hopes to prove AR is more than selfie filters and games
As I sit surrounded by software engineers in a conference room with no natural light, playing augmented reality games on an iPhone, I forget for a second that I'm in Seattle visiting Facebook. Not Amazon or Microsoft. Facebook, a company that's evolved from a simple social network to a full-on technology behemoth. Here, inside the company's largest engineering hub besides its Menlo Park headquarters, Facebook says people are working on many of the projects that will impact its 10-year road map and mission of "bringing the world closer together," including Games, Groups, Messenger and, of course, ads. But I'm here to talk about one particular emerging technology that the company believes will be key to its future: augmented reality.
Facebook now lets you create your own frame for photos and videos
For better or worse, Facebook is trying really hard to copy Snapchat. In the past few months the giant social network has added different features that, if you ask us, are seemingly inspired by the app with the ghost mascot. And its latest feature follows a similar trend. With its Camera Effects Platform, Facebook will let users make their own frame for profile pictures and videos. Now, you can't just display whatever you want on your page, as Facebook does need to approve your creations.
