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ESRB enlists hockey players to attempt punny PSA
Listen here, Entertainment Software Ratings Board, if you're going to create a public service announcement for parents of young gamers starring Chicago Blackhawks players Patrick Sharp and Brian Campbell, you really can't use puns so halfheartedly. This commercial might be a noble attempt, but there are a lot of untapped hockey references you guys left hanging, like: "If you don't do a box check, you could find yourself in a stick-y situation." "Don't skate around your responsibilities as a parent, or you might end up in the penalty box." "Don't puck around with ratings, or else your kid might play an age-inappropriate shoot-er." "The icing on the cake? Something about Zambonis."
NHL uses BD-Live to connect Blackhawks fans via championship Blu-ray discs
One of this week's Blu-ray releases was the NHL Stanley Cup Champions 2009-2010 disc from Warner, and it's surprisingly packing a few BD-Live extras courtesy of Imagion AG and Giant Interactive. As one of the discs released with their BD-Connect features, fans (or bandwagon jumpers -- c'mon, no one was rooting for the Blackhawks when they were losing) can expect downloadable content including dynamically updated news from Blackhawks TV and league sources every time they pop the disc in to relive the glory of last season. That's an ambitious start for the NHL's first Blu-ray release, we guess hockey has realized how important its high-def fans are.
EA predicts Bruins as NHL playoffs champs
The match-ups are set for this year's NHL playoffs, and once again Electronic Arts has peered into its EA Sports-brand crystal ball to predict the outcome of this latest run at the Stanley Cup. EA workaholics played through the playoff race in NHL 09, eventually naming the Boston Bruins as league champs following a six game battle with original six rival Chicago Blackhawks. Not to say the Bruins aren't due following a 37-year drought, but EA also predicted that the San Jose Sharks would come out on top in 2008 (fun fact: they didn't). Clearly reality does not always favor the screen, and it remains to be seen if Boston or one of the other 15 playoff hopefuls will be the team to actually hoist Lord Stanley above their heads.
