chicken soup for the soul entertainment
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Sony will reboot its Crackle streaming service by taking a back seat
Sony found the partner it was looking for to give Crackle, its ad-supported streaming service, a much-needed boost: Chicken Soup for the Soul Entertainment (CSS Entertainment). The partners are relaunching the service as a joint venture called Crackle Plus, with CSS Entertainment being the majority owner. According to Variety, Sony will provide the back-end technology and will continue licensing movies and TV shows from Sony Pictures to the service, but it's taking a backseat to its new partner. It's getting 4 million five-year warrants to purchase Class A shares of CSS Entertainment in return.
