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Netflix is looking for a new Chief Marketing Officer, if you think you can do better
Considering how 2011 progressed for Netflix, it's not entirely surprising to hear some changes are in store at the top when it comes to marketing and communications. The video rental giant announced that its Chief Marketing Officer of the last dozen years, Leslie Kilgore, will be taking a position on its board as a "non-executive director", replaced in the interim by Jessie Becker as it conducts an external search for a permanent replacement. Also shifting positions is Jonathan Friedland who will be the new Chief Communications officer, and both Becker and Friedland will report directly to CEO Reed Hastings. Netflix's relationships with its customers were definitely damaged by last year's price hike and the shocking Qwikster spinoff announcement / unannouncement that followed, with a slate of original content on the way and some changes in store for its content licensing, we'll see if it can get the magic back in 2012 -- we're not so sure that the latest round of ads featuring beavers and hamsters (one's embedded after the break) are the way.
Motorola's Chief Marketing Officer takes a hike
Could this finally spell the end for Motorola's well-worn FOUR LETR marketing campaign? Hard to say -- Chief Marketing Officer Casey Keller didn't invent it to begin with -- but for what it's worth, he's gone. It seems Keller left under the cover of night last Friday, while Motorola put off announcing his departure until Thursday of this week; whether that's an indication that he left of his own volition or was shown the door, we don't really know. Interestingly, the company says that it won't be replacing him, instead moving his responsibilities down to his underlings in the B2B and mobile divisions. Knowing what we know of executive compensation packages, that's got to save a buck or two.
