chinese-gamers
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Report: 64% of Chinese gamers spend money on online games
Gaming in China is serious business, especially once you consider that a strong majority of players dish out money to support their habit every month. Analyst group Niko Partners polled 500 Chinese gamers and found that 64% of them dropped money on online titles monthly, including many free-to-play and MMO games. Considering that China has 180 million players and a $5.8 billion gaming market, the country continues to be watched closely as a major economic force in the online realm. And while MMOs still account for a good portion of the income, they've lost some ground to other types of games, according to Niko Partners Managing Partner Lisa Cosmas Hanson. "Online games revenues are now more distributed among various platforms and genres than they have been in past years, when MMORPGs compiled the vast majority of domestic revenue," she said. Other interesting details from this report include the news that players are spending less time per week on games and that one in 10 players in the country is over 40 years of age.
PepsiCo to sponsor Guild Wars in China
The cola wars took an interesting turn today, and Chinese online gaming host The9 showed they have flexible loyalties when it comes to carbonated beverages. The Shanghai-based developer successfully partnered with Coca-Cola (and pop group S.H.E.) in 2005 to promote the launch of World of Warcraft, and now PepsiCo wants a piece of China's MMO action.As part of a new marketing agreement, Pepsi and The9 will co-sponsor a national Guild Wars tournament and pimp over 10,000 Internet Cafes using decor based on NCsoft's popular fantasy setting. Cafe chaperones will now have to work twice as hard to keep sticky soft drinks away from the PCs. Beta testing for Guild Wars China begins in two days.
Guild Wars beta testing to begin in China
As if Chinese gamers didn't have enough online gaming to occupy their leisure (and work) time, The9 has announced Guild Wars China will begin closed beta testing on Nov. 29. One of the most anticipated games on the mainland, Guild Wars attracted 200,000 applicants on the first day of beta registration last week. Maybe an aspiring Chinese clan will unseat South Korea's reigning Guild Wars champs The Last Pride at the next world tournament.The9 also hosts World of Warcraft and Webzen's Soul of the Ultimate Nation, but it is unknown if the Shanghai-based developer's Guild Wars deal with NCsoft also includes the Factions and Nightfall expansions.See also: Nightfall world premiere sets Guild Wars record
Shaiya, Guild Wars most anticipated in China
According to new research from Chinese gaming portal 17173.com, Guangdong-based distributor Optisp (EVE Online) is home to the most anticipated online game in China, the Korean import Shaiya: Light and Darkness. WoW distributor The9 is hosting two of China's other highly anticipated Korean titles, Guild Wars and Soul of the Ultimate Nation. The fever over Shaiya is reportedly due to some racy ads that prompted Chinese censors to request less suggestive promos. I'm sure the two half-naked women prominently featured in the game's propaganda had nothing to do with that. 17173 has collected some in-game screen shots and wallpapers of Shaiya's physical embodiments of "light" and "darkness" (can you guess who's who?).See also: China online gaming trends
