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Netflix hires Christie Fleischer to help it sell merchandise
Netflix has dabbled in merchandise before, but its newest hire suggests it's planning on really doubling down on its efforts. Christie Fleischer has joined the company as head of its global consumer products team, coming from Disney, where she was head of merchandise for parks, experiences and consumer products. According to Netflix, Fleischer will oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events.
