companion-games

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  • Ubisoft's Chris Early on Assassin's Creed: Project Legacy and other 'companion games'

    by 
    JC Fletcher
    JC Fletcher
    03.22.2011

    Ubisoft's VP of digital games, Chris Early, delivered a talk last week at SXSW Interactive on the rising phenomenon of "companion games"; small, downloadable or web games that use the same IP as and link in some way to a larger retail product. These games include Dragon Age Legends and Ubisoft's own Assassin's Creed: Project Legacy for Facebook, but also, he explained, titles like Dead Rising 2: Case Zero. After the presentation, we talked with Early more about companion games, their value to core gamers, and how they can be used to completely dominate a player's life.