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FCC will vote on viewer-tracking broadcast standard this week
On Thursday, the FCC will vote on a new broadcast standard that stands to have a big impact on both consumers and broadcasters. Next Gen TV, also known as ATSC 3.0, will bring with it sharper images and video as well as the ability for TV broadcasters to get more detailed data about consumers' viewing habits. Rather than just broad demographics, those broadcasters will be able to collect viewing data similar to how cable providers do with set-top boxes and how websites track browsing history. That information could then be used to more specifically target ads to viewers. The FCC is expected to approve the new standard but many are voicing concern over privacy issues and lack of regulation.
