ContextualAdvertising
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Motorola trying to patent smart ads in navigation apps
There are few places left in this world safe from advertising. Your apps have em, your train is plastered with them (inside and out), even your premium video subscription service pelts you with sales pitches. So, why should getting from one place to another be any different? Motorola (and, we suppose by extension, Google) doesn't see any reason it shouldn't feed you ads while you're navigating about, using your phone's turn-by-turn directions app. Of course, all these ads would be tailored specifically to your tastes and locale. Obviously, there might be something to the idea of popping up small and unobtrusive alerts for nearby businesses -- maybe even ones you didn't known existed. But, when you're trying to navigate a busy roundabout or a confusing set of on-ramps (we're looking at you, New Jersey), perhaps it's best not to crowd your vision with popups for Mabel's MuumuuMart.
Microsoft patents contextual ads in e-books, whether we like it or not
We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there's a fit. Promos could be either generated on the spot or remain static. Before anyone mourns the end of unspoiled literature, just remember that having a patent isn't the same as using it -- Microsoft doesn't have its own dedicated reading app anymore, let alone any warning signs that it's about to pepper our digital libraries with marketing. If the Newco partnership results in copies of War and Peace bombarded with Black Ops II ads, though, we'll know where to place the blame.
