creativeartistsagency
Latest
IMAX is raising $50 million to create high-quality VR
If IMAX is going to get serious about virtual reality, it's going to need some cash... thankfully, it's not having trouble on that front. The media mainstay has wrapped up the first phase of an effort to raise $50 million for creating "at least" 25 premium VR experiences across numerous platforms, including dedicated IMAX VR locations. On top of its own contribution, some of the bigger investors include Acer (not surprising given its link to IMAX partner Starbreeze), the talent seekers at Creative Artists Agency and a trio of Chinese media companies (China Media Capital, Enlight Media and Studio City).
