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    Facebook suspends data firm using Cambridge Analytica-like tricks

    by 
    Jon Fingas
    Jon Fingas
    04.08.2018

    Facebook isn't just taking action against the companies directly involved in the Cambridge Analytica data sharing scandal. The company has suspended CubeYou after CNBC sent word that the analytics company was using Cambridge Analytica-style methods to harvest data for marketing purposes. It billed its quizzes as meant for "non-profit academic research" (it did build a website for Cambridge University between 2013 and 2015), but turned around and shared that info with advertisers. Whether or not CubeYou averts a ban will depend on whether or not it passes an audit, although that's far from certain.