customemoji

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  • Coca-Cola is the first company to pay Twitter for custom emoji

    by 
    Sean Buckley
    Sean Buckley
    09.28.2015

    Hashtag-activated emoji have been invading our Twitter streams for some time now, but would you believe me if I told you that those Star Wars, Dominos and sport-focused icons didn't make Twitter a dime? Apparently, they didn't, but that's about to change. The company testing out custom "hashflags" as paid advertising -- starting with Coca-Cola's #shareacoke campaign.