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Wings Over Atreia: Tickets please
As we barrel through November and get closer to the holidays, my thoughts have turned to turkey, pie, rolls, pie, and candied yams... did I mention pie? It's not that I can't think of anything else (pie), but I always look forward to family, food, and free time during the upcoming holidays -- free time meaning more gaming and less working! Unfortunately, a few other things are slipping in and interrupting the thoughts of impending gluttony for many Aion players. Everyone deeply immersed in Atreia knows that two of the most frequent topics of discussion this past week (ignoring all troll comments, of course) have been Star Wars: The Old Republic with its impending effect on Aion and the reduction in arena tickets that went into effect after last Wednesday's maintenance. While Wings Over Atreia took a look at the forthcoming release of TOR last week, I might have altered my predictions a bit had the announcement about the arena tickets happened sooner than right before publishing. Could one event really affect the balance? Check out past the cut to examine the NCsoft's action, the community's reaction, and the possible repercussions.
AT&T announces expensive rebranding (sigh)
Stung by Verizon ads, and a slew of unhappy customers, AT&T is doing what most companies with image problems do: Fix their problems. Get a new logo. A new color scheme. New ads. "All of our communications across all of these channels is 'Rethink Possible' and this integration of design," Esther Lee, AT&T's senior vice president for brand marketing and advertising, said in an interview with Advertising Age magazine. It's reported that AT&T, which is one of the country's five biggest advertisers, spent $1.87 billion on marketing and advertising last year. The new company slogan, "Rethink Possible" is supposed to alert us that nothing is impossible if you are an AT&T customer. Right. I'm really enjoying that tethering. I guess "expanding the boundaries of 'can'" actually adds in a few values of "cannot." One good outcome of all of this is that the Luke Wilson ads will be going away. AT&T still seems tight with Apple, but if the iPhone does wind up going to Verizon then things might rapidly change. I've really never understood these re-branding exercises. Me: "Hey Mary, I know you hate AT&T but they have a new logo now." Mary: "Great, I'm going to drop my Verizon plan today and hook up with AT&T. And the color changes? Breathtaking!" You can get some samples of the new campaign at the AT&T website. I'm glad to hear how much AT&T is spending to upgrade its network. It still doesn't work in my house, but of course AT&T is quite happy to sell me a hardware doo-dad so that I can use my own internet bandwidth to get access to the AT&T network. Thanks for that one.
