Dan-Crenshaw
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Tamriel Infinium: Look! A video not about Elder Scrolls Online PvP
I know that I've been hypercritical of The Elder Scrolls Online marketing strategy. For the longest time it's felt as if we have been hearing about PvP and nothing but PvP. From the launch announcement trailer to the Emperor skill line, most of advertising for the game has seemed like one big PvP push. Maybe it was. In the first Tamriel Infinium of the year, I predicted that we would see a greater push for PvE content in future ESO advertising, but then all we heard about after that was news about the sub model and more PvP. I wasn't crying in a corner, but I admit that I was disappointed. (OK, maybe I was crying in a corner.) Because I've been critical of ZeniMax's marketing, I should praise the studio when it does something right. And the video the team released on Wednesday was amazing. Don't get the wrong impression when I say amazing. I wasn't knocked out of my chair, but I did find myself completely engaged with the video. That, I think, is more important than feeling a rush of adrenaline following the destruction of a huge keep or the explosion of a Daedric beast. Although a rush might make someone artificially excited about the game, an informative and engaging video will make people want to stick to the game for the long haul. Let me break down this video for you.
