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Activision's Guitar Hero CEO replaced
Activision's Guitar Hero business unit has a new boss, who's not the same as the old boss -- former COO David Haddad is taking over the post after CEO Dan Rosensweig left the company. Haddad was the head of Vivendi's Sierra Online division back in the day, but started working with the Guitar Hero group after Activision merged with Viviendi back in 2007. Rosensweig is off to join Chegg.com, a company that specializes in online textbook rentals and has recently put together more than $160 million in investor funding. There's a rumor going around that Rosensweig got fired (presumably for the recent decline in the genre's sales), but Activision's Dan Amrich says that's simply not true, and that the move was completely voluntary. Either way, there's a new sheriff in plastic guitar town, and we'll see how he deals with any bandits that come a-ridin' through.
Activision: Probably fewer 'Hero' SKUs next year, but next DJ, Guitar and Band lined up
Activision may have "fewer SKUs" in 2010, but it still needs its Heroes to champion the financial cause. Guitar Hero brand CEO Dan Rosensweig tells MCV that the publisher is already working on the "next iterations" of Guitar Hero and Band Hero, and mentions that there will be "more" DJ Hero. Rosensweig makes no mention of the recently trademarked Drum Hero. ... it's rather sad when game announcements border on non-news. Well, we might as well finish by saying that Madden NFL 11 will also release next year, along with all the other sports franchises.
Activision: Guitar Hero 5 launch 'probably' franchise's best, DLC sales getting 'interesting' [update 2]
If you want to know anything about Guitar Hero, you talk to Dan Rosensweig, CEO of Activision's Guitar Hero division. (Yeah, it has its own division.) Speaking to GI.biz, Rosensweig offered -- rather candidly, we might add -- some insight into the performance of Activision's latest, Guitar Hero 5, and its DLC. While one might assume that a series' strength starts to wane once it gets around to having the number "5" in its title, that's apparently not the case for Guitar Hero. Rosensweig claims that "the public report suggests that we've outsold 2/2.5/3-to-1 over Rock Band ... and we've probably sold more copies of Guitar Hero 5 than any other Guitar Hero game at launch." Sure, that's a pretty big probably, but Guitar Hero 5 is "fun as hell," after all -- and advertising the game with Playboy Bunnies probably didn't hurt sales either. As for DLC, Rosensweig suggests that it's generating a ton of revenue for the franchise -- funny how that happens when you start to stick to a regular release schedule -- as users appear eager to expand their playable music libraries. While Activision doesn't release actual figures, Rosensweig touts that "each month [in DLC sales] is a record versus the previous month, and it's getting to the point of being interesting." Heck, what'll be really interesting is seeing how much of this financial success makes its way into Kotick's bonus for 2009 ...Update 2: Activision has clarified Rosenweig's statements, saying he was, "Speaking only about Europe. The specific public report he is referring to is the September Charttrack data. For the month of September, GH5 outsold The Beatles: Rock Band by nearly 2-to-1 in the U.K." Update: Dan Rosensweig's "2/2.5/3-to-1" sales comparison between Guitar Hero and Rock Band was a bit ambiguous (Europe? North America? Worldwide?), so we've contacted Activision for clarification.
Activision: Guitar Hero beat Beatles because it's 'fun as hell'
We were just as perplexed as anyone when Guitar Hero 5 trounced The Beatles: Rock Band in the UK -- where we hear the Fab Four is fairly popular still. Thankfully, Activision's Guitar Hero business CEO, Rock 'n' Roll Dan Rosensweig, is there to explain it all. "The number one thing about Guitar Hero is that it's fun as hell -- it's focused on the guitar, and the variety and value proposition -- and the reviews are spectacular. So I guess we're the only ones not surprised." Rosensweig went on to tell GamesIndustry.biz that "internally we always talked about the Fab Five - Guitar Hero 5 - was going to beat the Fab Four." So, we've also discovered Activision's real secret weapon that keeps it ahead of the competition: Hilarious wordplay.
Activision appoints former Yahoo COO to head of Guitar Hero unit
According to a press release sent out by Activision this morning, Dan Rosensweig, former chief operating officer for Yahoo! and Ziff-Davis executive, is now the President of Guitar Hero. This means that Guitar Hero is now a sovereign nation, and we can expect a mass defection of teenagers. Oh, wait, the press release says that he's the President and CEO of Activision's Guitar Hero business unit. Rosensweig is now in charge of RedOctane, the former accessories maker and game rental service that is now the division of Activision producing the Guitar Hero games -- as well as, the press release notes, the "soon to be released DJ Hero(TM)." Kai Huang, RedOctane's founder, will "continue working at RedOctane reporting to Mr. Rosensweig." Ouch.
