DataPricing
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Sprint adds two new 3G mobile broadband plans, unlimited WiMAX for all
Want an unlimited WiMAX hotspot for $45 per month? Sprint's got a new plan that gives you just that, plus 3GB of 3G data. There's also a brand-new 10GB plan for $90 if you need to cruise a bit further down the slow road. Sprint's 4G-only devices still carry a $50 monthly fee, and like the carrier's existing 5GB plan (still $60), the new ones also have unlimited WiMAX, making the $45 plan a bargain if you happen to own a compatible device. If you already pay for unlimited service on a Sprint cell phone, you can also avoiding paying the included $10 "premium data" surcharge -- this means Unlimited Everything and Everything Data subscribers can now add an unlimited 4G hotspot (with 3GB of 3G usage) for just $35.
Verizon announces Xoom pricing: $600 on contract, $20 per month for 1GB data
Verizon just filled in the rest of the Xoom pricing story -- in addition to the $800 off-contract version that's already up for pre-order at Best Buy, you'll be able to sign a two-year data contract and pick up a Xoom for $600 upfront. That's a decent savings, although you'll be getting just 1GB of 3G data for $20/month, so it's not exactly a stunning deal in the end: a Xoom and 24GB of data over two years for $1,080. On the plus side, Verizon has confirmed that the Xoom LTE upgrade will in fact be free when it goes live in Q2, which is terrific news -- but we're waiting to see what the LTE data plans look like before we get too excited. PR after the break. Update: We're hearing from Verizon reps that the Xoom will also be able to take advantage of the carrier's larger data plans as well -- $35 a month for 3GB, $50 a month for 5GB, and $80 a month for 10GB. Still no word on LTE pricing, though. [Thanks, droiddoesall]
Verizon 4G LTE might offer $30 unlimited data plan, if you're lucky
The mobile rumor mill has been abuzz about Verizon's potential move away from unlimited data plans for a long time now, but we're not putting the rumors to rest. In fact, we're just fanning the flames -- according to the folks at Droid Life, Big Red's $30 unlimited data plan could be coming to 4G LTE. The site's sources point out that this might mean $30 plus $15 for 4G data, and that pricing structures are likely to change as the LTE Juggernaut powers ahead. Considering the first Verizon 4G phones haven't even made it to market yet, unlimited data might be around for sometime to come ... then again, it might not -- don't you just love speculation?
Verizon tweaking low-end data plans, using '3G' distinction to upcharge for LTE
Well, that didn't last very long at all: looks like Verizon is killing off its $15 150MB data plan for smartphones altogether, instead corralling folks into the $30 unlimited option. Of course, with the proliferation of data-hungry smartphone apps on Android (and soon, the iPhone), 250MB per month of usage is becoming less and less reasonable by the day, so we can't say we're terribly surprised. Meanwhile, the $9.99 25MB feature phone data option is getting a bump up to 75MB with $10 per 75MB overage, a slight drop from the 20 cent / MB overage that those customers deal with currently. Finally, you'll notice that the $30 unlimited plan is now qualified as applying to "feature phones and 3G smartphones," not merely "smartphones" as they were before -- a nod to the fact that Verizon's upcoming LTE handsets won't be eligible for the same pricing. What, did you think you were going to be blazing on your ThunderBolt at 20 or 30Mbps without a care in the world? [Thanks, anonymous tipster]
Sprint increasing 3G data plan pricing by $10/mo, calling it 'premium data'
Oh, Sprint, you sneaky devil. The nation's third-largest carrier just announced that it's tacking on an extra monthly $10 "premium data" charge to its 3G Everything data plans -- in effect, charging 3G phone owners the same total price that Evo and Epic owners pay now for 4G service. It's especially weird because Sprint's hidden the price increase in a press release entitled "Smartphones Drive Wireless Data Explosion" that initially appears to be about increased use of data before shifting abruptly into a defense of the additional charge and potshots at tiered data plans -- we know no one wants to talk price increases, but let's have some gumption, guys. Existing 3G Everything plan holders won't see their rates go up until they "upgrade or activate another smartphone," which doesn't sound great for family plans, but we'll get some clarification on that and let you know. Either way, we'd say picking up a non-4G Sprint phone just got real silly. PR after the break.
Dan Hesse email: 'no current plans' to alter data pricing
Bypassing a company's power structure altogether and contacting the CEO directly is the vogue thing to do right now -- and in light of the AT&T incident this week, it probably behooves said CEOs (and / or their assistants) to earn some PR brownie points by responding with a positive attitude. Take this response from Sprint boss Dan Hesse, for example, in reply to a request that the company "keep [its] great pricing and customer service, and most importantly -- keep unlimited data." In short, Hesse says "one can never say 'never,' but [the company] has no current plans to change our pricing." That's certainly the "correct" thing to say coming off AT&T's big strategy shift toward killing unlimited and hints from Verizon that it'll do the same, but whether Sprint is able to hold the line when the WiMAX airwaves are flooded with EVO 4Gs and EVO 4G-like devices is another matter altogether. We'll see. [Thanks, Matt P.]
