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France bans Twitter, Facebook mentions on TV, in the name of market competition
The words "Facebook" and "Twitter" are now verboten on French TV, because France thought it'd be a good idea to follow its own laws. Last week, the country's Conseil Supérieur de l'Audiovisuel (CSA) ruled that TV networks and radio stations will no longer be able to explicitly mention Facebook or Twitter during on-air broadcasts, except when discussing a story in which either company is directly involved. The move comes in response to a 1992 governmental decree that prohibits media organizations from promoting brands during newscasts, for fear of diluting competition. Instead of inviting viewers to follow their programs or stories on Twitter, then, broadcast journalists will have to couch their promotions in slightly more generic terms -- e.g. "Follow us on your social network of choice." CSA spokeswoman Christine Kelly explains: "Why give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition? This would be a distortion of competition. If we allow Facebook and Twitter to be cited on air, it's opening a Pandora's Box - other social networks will complain to us saying, 'why not us?'" It didn't take long for the US media to jump all over the story, with many outlets citing no less objective a source than Matthew Fraser -- a Canadian expat blogger who claims, in ostensible sincerity, that the ruling is symptomatic of a "deeply rooted animosity in the French psyche toward Anglo-Saxon cultural domination." Calling the ruling "ludicrous," Fraser went on to flamboyantly point out the obvious, stating that such regulatory nonsense would never be tolerated by corporations in the US. But then again, neither would smelly cheese or universal healthcare. Apple, meet orange. Fueling competition via aggressive regulation may strike some free-marketeers as economically depraved, but it certainly won't kill social media-based commerce. Facebook and Twitter have already become more or less synonymous with "social networks" anyway, so it's hard to envision such a minor linguistic tweak having any major effect on online engagement. That's not to say that the new regulation will suddenly create a level playing field -- it won't. But it probably won't put America's social media titans at a serious disadvantage, as some would have you believe. Rather, these knee-jerk arguments from Fraser and others seem more rooted in capitalist symbolism and cross-cultural hyperbole than anything else -- reality, included.
'Ultimate proof' oracle regrets trading in Xbox 360
Since CNBC analyst Jane Wells granted us poor peons a glimpse into "the ultimate proof Sony is winning" two months ago, we at Joystiq have been eagerly awaiting another chance to hear from her son, the twelve16-year-old oracle who sealed Microsoft's fate by trading his Xbox 360 for a PS3. And lo, today the all-knowing king of business analysis didst speak once more, granting his youthful wisdom to us poor, unwashed masses."Hear me!" came the oracle's booming, high-pitched voice from on high as he surveyed his subjects from his beanbag chair throne. "Though mine PS3 still brings me pleasure, the pleasure of Xbox Live friends may be one that I have treated too lightly. My patience waiting for an offering of new games from Sony has forced me once more to explore the shores of Azeroth. Lo, though times are tough, do not be tempted by the spawn of Nintendo, for I would not be caught dead with that thing."With that, the doors of knowledge closed with a shattering thud, once again leaving us confused and in the dark. Still, we thank our benevolent information masters for this new glimpse into the heart of the game industry, however brief.
