della

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  • Dell dumps Della, just wants to be friends

    by 
    Ross Miller
    Ross Miller
    05.22.2009

    Looks like someone's gonna have to explain why there's a "no longer in a relationship" status update on her Facebook profile. Just ten or so days after Dell officially hooked up with its female counterpart Della, helping real womenfolk find computers that meet their recipe-finding, calorie-counting ways, she's now been thrown the wayside and all mentions of her have been replaced with (or redirected to) the similar, yet decidedly more androgynous "Lifestyle." Last we heard, Della was sitting on the couch watching Notting Hill with a pint of Ben and Jerry's, crying softly to herself and wondering what other female stereotypes she can best beat with a dead horse.

  • Dell unveils Della website to help women choose which totally cute laptop they prefer

    by 
    Laura June Dziuban
    Laura June Dziuban
    05.11.2009

    It was probably only a matter of time: Dell -- a company that's been churning out some pretty wildly (and attractively) designed laptops of late -- has just rolled out a new website especially for the ladies. Called "Della," the site presents a shopping experience that is presumably less manish and annoying than good ole' Dell proper -- with lots of photos of women lounging around at the beach, drinking coffee, and browsin' the 'net in small groups on beautifully matched neutral-toned furniture sets. The site looks pretty slick, and while we can't really take issue with that, we do find it a bit disconcerting that they mention "finding recipes," "counting calories," and blissing out to "guided meditations" on the Tech Tips page. Tech Tips!? Then again, we didn't find any references to shoe shopping, so you know: whatever.