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Sunday Riley settles with FTC over fraudulent skincare reviews
The FTC's fight against fake product reviews has extended to the world of hype-driven cosmetics. Skincare maker Sunday Riley has settled with the FTC over reports that it ordered employees to post fake reviews on Sephora's website in a bid to boost sales. Managers and Sunday Riley herself reportedly created fake accounts to post reviews between 2015 and 2017, and urged employees to do the same. They also asked staff to dislike negative reviews to get them pulled, according to the FTC, and even resorted to using VPNs to mask their identities after Sephora spotted earlier fake reviews.
New York AG will investigate firm selling fake followers to stars
Twitter bots are bad enough by themselves, but it's worse when they're built using real info -- and New York wants to clamp down. State Attorney General Eric Schneiderman has opened an investigation into Devumi, a company that sold over 3.5 million fake social network followers (primarily on Twitter) to celebrities and politicians. While bots by themselves aren't automatically illegal, the company also offered "at least" 55,000 accounts using the personal details of real people, some of whom live in New York. That's "impersonation and deception," Schneiderman said, and it's made all the worse when some of those people aren't legal adults.
