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Honda intros Project Drive-In to save outdoor movies through digital projectors (video)
Drive-in theaters outlasted VHS tapes, but they may not survive the transition to digital-only movies -- many drive-ins can't afford the professional digital projectors they need to stay in business. Honda wants to give those outdoor venues a second chance through its new Project Drive-In rescue effort. At a minimum, the endeavor will donate digital projectors to five theaters based on web voting; further donations will depend on the results of an Indiegogo fundraising campaign. While there's no guarantee that Honda can save a drive-in near you, it may be worth chipping in to preserve some classic Americana through modern technology.
Movie studios sign on for satellite-based digital delivery to theaters
We doubt we'll see any reduction in ticket prices, but the process of bringing new movies to theaters could get easier very soon as five major studios have signed on with the Digital Cinema Distribution Coalition (DCDC) to use its satellite distribution network. Lionsgate, Universal, Disney, Warner and Paramount are all on board with the scheme, which says it will provide participants access to "a host of delivery options" as digital projection becomes increasingly common. The Hollywood Reporter quotes spokesman Randolph Blotky saying the network is expected to reach 300 locations when it launches this summer, all of which will be equipped with an appliance from video distributor KenCast. The satellite end of things is being handled by EchoStar/Deluxe, and once it's rolled out should make things much easier than the current system of shipping hard drives back and forth. Of course, what we're not hearing so far is if/how this upgrade will reach smaller, older theaters that are facing pricey upgrades from film-based equipment, but with theater chains like AMC, Regal and Cinemark forming the DCDC along with Universal and Warner, those considerations are probably a little further down the list.
Digital Projection debuts new native ultrawidescreen projector
1080p projectors and displays are sweet, but since movie lovers are watching content in ratios closer to 2.35:1 than the 16:9 layout of tradition HD projectors and PJs and wasting precious pixels Digital Projection International's latest beamer is set up to be all about ultrawidescreen. The dVision Scope 1080p is 2560 x 1080 out of the box, no anamorphic lens necessary. its custom firmware automatically detects and resizes when the letterbox black bars to fill the 1080p field by increasing the number of horizontal pixels. Check the specs and explanation in the press release after the break, we'll find out more about this and probably many other projectors at CEDIA 2011 in September.
Movie theaters could screw up your 2D movies by leaving the digital projector set up for 3D
We generally prefer to do our movie viewing in our own home theaters, but when we succumb to the temptation of public moviehouses we often choose digital projection hoping for a flawless viewing experience. Unfortunately, this report by The Boston Globe indicates that may not be the case. It is alleged by unnamed theater employees that theaters are leaving the 3D lens adapters on their Sony 4K digital projectors even when showing 2D. Just like viewing 3D, this cuts the light output and it's worse for 2D films not made with that in mind, but theaters do it because removing the lenses is overly complex and many moviegoers don't seem to notice or complain. The Globe suggests checking the digital projector yourself -- if you see two beams of light from on high at a 2D flick then something is rotten in Denmark. Check the article at the source link for a rundown of many of the chains using these types of projectors and why that's the case (money), but after this and Liemax premium VOD is starting to sound better and better.
Digital Projection announces the Total 3D Experience System
The wait for honest to goodness quality 3D at home is almost over and with just about every display company out there trying to be the first to bring it into the home, it looks like Digital Projection might be the first -- for those that can afford it anyways. The Total 3D Expreience system includes everything you need to get started including a TITAN or LIGHTING 1080p 3D display, a Dimension media server with high performance graphics adapter and Blu-ray drive, Active 3D glasses, infra-red emitters and even a pre-programmed iPod touch for a remote. The media server is pre-packed with some high quality 3D, which we assume will have to hold you over until there are more 3D movies on Blu-ray. Although we still question 3D at home, no doubt there will be some takers, but if you're one of those who can't wait, you can jump in on this offering in the next two to three months -- assuming you can pay the yet to be announced king's ransom.
Sony joins up with DCIP, assists in switching theaters over to digital projection
Proving it can play well with others, Sony Pictures has decided to throw in with most of the other major studios in the Digital Cinema Implementation Partners to fund digital projection switches across North America. Similar to its existing deal with RealD to go straight to 3D with 4K SXRD equipment, these digital cinemas can be converted to 3D later. Since we first heard about the group's plans to upgrade movie theaters, plans have slowed due to the credit crisis, but with every major studio except Warner Bros. on board, it would seem they've got the backing to make 20,000 digital perfect -- and cheap digital print movie distribution compatible -- sooner rather than later.
Digital Projection reveals TITAN, LIGHTNING and iVision 3D projectors
Like it or not, 3D is making its way into the home -- slowly, but surely. As a followup to the TITAN 1080p-3D at ISE Europe, the company has introduced no fewer than fourteen 3D-capable projectors. Up first is the iVision sx+ 3D and iVision sx+W-3D, both of which are single-chip beamers that weigh in at seven pounds and feature SXGA+ resolutions. The differentiating factor is that the former sports a standard zoom lens, while the latter is equipped with a short throw ratio fixed lens. Moving on, we've got the overloaded TITAN 3D range, which is comprised of eight different DLP-based models that are available with SXGA+ or 1080p resolutions. For 3D applications requiring the highest lumen performance, the LIGHTNING 3D line mimics the TITAN family while upping the lumens to 21,000 and bumping contrast to 4,000:1. No prices are mentioned, but you can tap the read link for more details on the full lot.
Movie studios & theater operators agree to expand the number of digital, 3D-ready cinemas
Digital Cinema Implementation Partners (DCIP) -- representing AMC, Cinemark and Regal Cinemas -- has worked out a deal to finance the installation of thousands of digital movie screens starting next year in the U.S. with the help of Lion's Gate, Paramount, Fox, Universal and Disney. Not participating, at least for now, are Warner Bros. and Sony Pictures, with the latter expected to announce a separate deal soon involving the installation of Sony 4K SXRD projectors around the world. Key to the deal? "Virtual print" fees, meant to help defray the expect $70,000 cost to switch to 3D-ready digital projection setups, as the studios will kick in the $800 - $1000 they would have spent on old school movie prints to finance the changeover. In the future they save by distributing only digital prints, not to mention having somewhere to show the dozen 3D flicks expected to debut next year. Both sides are betting the $1 billion package will help pull us away from the HDTVs and back into a movie theater, but until they work out a payoff with that one guy who won't stop talking, we're not sure how likely that is.Read - Wall Street JournalRead - ReutersRead - Variety
AMC opens all digital cinema in Seattle
We're not told whether or not all 16 of the digital Sony projectors in the Southcenter 16 are 4K or not, but AMC's still pretty proud of its latest cineplex. The 2,900-seat venue houses 16 screens (obviously) which will see imagery from all digital PJs, meaning that nary a strip of film will be shipped in. Additionally, the design of the facility was made to showcase the surroundings, with a vast window in the reception area that "on a clear day, frames Mount Rainier to look like the Paramount logo." Hey, look at that -- we just found you some plans this weekend up in the Pacific Northwest.
IMAX starts digital projection rollout
Keep an eye out for a new development at IMAX theaters near you, as it starts to roll out digital projection to its 296 theaters next month. Two sites in Washington and one in Philadelphia are first (not to mention those new theaters in Russia), with 50 expected to be complete by the end of the year. The big deal here is that the savings cost, switching from a $22,000 70mm IMAX print to $800 hard drive copies, along with more joint venture deals, should lead the company to profitability according to analysts. Look for more flicks available in IMAX format as a result, with Madagascar 2 making the first big jump to digital, with plans to hit 35 screens on November 7.
