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MLB, NBA, NHL and NASCAR team up on 120 Sports, a 24-hour streaming video channel
Not to be outdone by the NFL, other major sports leagues in the US are combining efforts to launch a digital network of their own. Dubbed 120 Sports, the newly announced channel is a collaboration between the MLB, NBA, NHL, NASCAR and Time Inc., with the general goal being to deliver video content to fans in a speedy manner and all day long. Unlike the NFL's Now network, 120 Sports' bread and butter will be two-minute segments, which it plans to use for news, highlights and analysis as well as original stories -- sorry, no live games (one day!). Along with being able to stream from the desktop site, there will also be apps for smartphones, tablets and more "connected devices." But here's the best news: Once 120 Sports launches this spring, you won't need a pay-TV subscription to access it.
NFL Now online network promises a unique experience for football fans
Super Bowl XLVIII is just around the corner, and the NFL's taking advantage of the week leading up to it by using it as a platform to reveal its next venture: NFL Now. Today, at a press event in New York City, the National Football League introduced a newly created digital network, dubbed NFL Now, which it says will focus on delivering a "personalized stream of content" to fans of the sport worldwide. While the online service won't be streaming football games live -- not at the time of launch, at least -- it will have full on-demand clashes to offer, as well as highlights and other content produced by teams across the league. In addition to all of this, there's also going to be an abundance of extra video from across other NFL properties, including NFL.com, NFL Network and NFL Films. And, better yet, it will be free. However, don't expect Now to act only as a hub for all that aforementioned stuff: The NFL says we can anticipate a ton of original programming to be available as well -- though it hasn't gone into detail about what type exactly. Once it actually gets rolling, we're told the user experience on NFL Now is set to be extremely personalized and easily customizable. For example, users can select from a number of preferences, like favorite team and fantasy players, and NFL Now will show a stream of content based on those choices. "Eventually, no two users should get the same experience on NFL Now," a league representative said to us. NFL Now is set to have applications on iOS, Android, Windows Phone 8, Xbox One and "across select consoles and streaming devices."
Google gets ready to play traditional TV, preps original YouTube channels
From rumors to reality: YouTube is taking a crack at original programing. Sources close to the Wall Street Journal say that the streaming outfit is partnering with a broad mix of media firms, production companies, and savvy content creators to launch 100 channels, generating over 25 hours of original content each day. Most of these channels aren't slated to launch until next year, but when they do they are said to be backed by names like Ashton Kutcher, Tony Hawk, Jay-Z, and Madonna. YouTube is reportedly paying content partners over $100 million to jump-start this project, and hopes to create quality that can be sold to Advertisers. YouTube's blog confirmed that the first of these premium channels is set to launch next month, with subsequent channels coming in waves over the next year. Hit the source link below so see YouTube's official announcement and an early list of channels and content providers. We know you'll join us in giddy anticipation of Shaquille O'Neal's Comedy Shaq Network .
YouTube to get regularly scheduled channels, try on traditional TV suit?
What's old is new again. Or, is it that content is still king? We could never keep those Web 2.0 arguments straight, but from the sound of this latest YouTube rumor, ol' Mountain View might be moonwalking into an old media model. According to the Wall Street Journal, Google's been hustling to get contracts for a lineup of regularly scheduled channels ironed out "within the next 60 days." That sort of timeline would indicate a likely early 2012 bow for a refresh of the online video hub made famous by piano-playing cats, and a certain viral surprise in an SNL-made box. While on-demand digital video sites are nothing new in the crowded, streaming marketplace, a move like this could firmly position the search giant as the king of place-shifted, live viewing, and cause more potential headaches for its broadcast and cable competitors. With an in-house production studio already under its wing, courtesy of that Next New Networks acquisition, Google's entrance into the big, bad world of entertainment could be on its interwebbed way.
