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Social media ads for vaping must include nicotine warnings, FTC says
The Federal Trade Commission (FTC) and US Food and Drug Administration (FDA) warned a handful of "e-liquid," or vape, companies that they -- and their social media influencers -- must follow the same advertising rules as everyone else. Specifically, ads for vaping products that contain nicotine must include warning labels, as nicotine is an addictive chemical. The FTC and FDA issued letters to four companies stating that posts made by social media influencers must include those same warnings.
FTC warns influencers about relying on Instagram's ad marker
Up and coming social media stars posting sponsored content may want to take a careful look at today's #Influencers101 Twitter chat from the FTC. The agency tried to clarify a number of issues cropping up around promotional material posted to social media, which The Fashion Law has compiled into a more easily-readable Q&A format. One answer that jumps out, however, is a note mentioning that Instagram and YouTube's built-in notification tools may be too subtle for the FTC's liking.
