dmitry-glukovsky
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THQ's Bilson: Metro 2033 'wasn't properly nurtured,' sequel to address issues
Last March, Metro 2033 snuck up on our reviewer radar and went on to earn respectable Metacritic scores of 77 on Xbox 360 and 81 on PC among critics at large. Though THQ CEO Brian Farrell characterized the title as "very profitable" for the publisher, it wasn't exactly burning up the sales charts. Speaking with the company's VP of Core Games, Danny Bilson, this week, we asked about Metro 2033 falling short of its potential. "I'll give you the straight answer: It wasn't properly supported in all areas," Bilson said frankly. "It was a cool deal," he explained of the publishing agreement with developer 4A Games, "where it was inexpensive and they were doing their stuff." "Did the game need polish in certain areas? Yes." he admitted. "So when I say it wasn't fully supported, it was product development and marketing that didn't support it the way it should've been." Bilson described Metro 2033 as "an orphan stepchild," saying that "a great marketer picked it up with four months to go and did what he could with four months to go, but it wasn't properly nurtured by marketing." The absence of polish, Bilson assured, won't be an issue for Metro 2034, the in-development sequel. "The new one doesn't have any of those issues," Bilson said. "I green-lit the sequel before [the first] one shipped, because I know what [4A Games is] capable of -- I knew how cool it was."
