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Facebook adds donation matching to its fundraising tools
In 2016, Facebook began allowing its users to raise money for 501c3 nonprofits and it expanded that tool last year, giving users the option to create fundraisers for personal needs. Today, the company has announced a few changes to its fundraising platform. First, nonprofit fundraisers will now feature a donation match tool so that the individuals who create the fundraiser can pledge to match donations up to any amount between $5 and $2,500. Currently, this feature is only launching in the US, but it will expand internationally sometime soon.
