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HTC announces its next party, Beats Audio and 'surprise headliner' in attendance
HTC's Facebook page is inviting fans to a gathering on October 6th at the rock 'n roll Roundhouse in London, ostensibly to celebrate the Beats Audio technology we've been listening to with the Sensation XE. Call us over-excited, but the manufacturer's last party bore plenty of exotic fruit so we reckon those Dre-approved headphones in the flyer might be connected to yet another new handset -- unless the mystery guest happens to be the aging hip-hop star himself. In any case, we'll be there and we won't hit a single canapé or rap pose until we've brought you the news.
HTC Sensation XE with Beats Audio, we go ears-on (video)
Guess who's back? HTC let us play with the new and improved Sensation XE in London last night and we even managed to find a secluded spot to bop our heads to the integrated Beats Audio and packaged YourBeats headphones. The XE is very similar to the original 4.3-inch flagship Sensation in terms of hardware, except there's a 300MHz clock-speed bump to 1.5GHz, a slightly larger 1750mAh battery and also a packaged 16GB (instead of 8GB) microSD card. But aside from that, we expect it'll be the audio credentials and related marketing hype that will attract most attention when the device reaches shelves later this month. Current Sensation owners probably won't even consider the upgrade unless they're chronic Dr. Dre fans, but what about those with more sticky icky icky devices? Should they be enticed by all the fuss? Click past the break if you think rap's changed and you want know how we feel about it. Update: HTC has been in touch to clarify that this device is not coming to the US. An intriguing decision to say the least. Update: The latest word is that HTC is working on bringing "other Beats-integrated devices" to the US market -- "soon." So, you might find this hands-on relevant after all. %Gallery-134610%
Beats Electronics' Jimmy Iovine: 'we have got to get to the phone'
The HTC teleconference announcing its $300 million partnership with Beats Electronics just wrapped, and we were able to grab a few tidbits that weren't so clearly evident in last night's press release. The largest questions HTC CEO Peter Chou and Beats head honcho Jimmy Iovine fielded were focused on the effects of the purchase and why it happened. Neither Chou nor Iovine shared many specifics, but we learned that the two companies will be deeply committed in a "special" and "exclusive" relationship, which Iovine referred to as a "marriage." In discussing the possible deal, he mentioned that Beats felt a need of urgency to penetrate the mobile marketplace and were bent on making it happen with HTC: "we have GOT to get to the phone...this marriage expedites that process." Computer and phone companies alike are realizing that they need to upgrade the (currently subpar) audio experience in their products, he said, and we should expect to see many of these businesses launching stellar improvements in sound quality over the next three months. In answer to what HTC is looking for in terms of ROI, Chou discussed the desire to have more differentiation in the market, in terms of the branding and technology the purchase will bring to its products; he also told us that the investment will generate several hundred millions of dollars in return beginning later this year. Rather than solely focusing on headsets, HTC plans to integrate the Beats tech completely into the product portfolio. Exactly how extensive that consolidation will be remains a mystery for now; since the effects of this deal will come to fruition sometime this fall, however, we doubt we'll have to wait terribly long to find out.
HTC to buy a chunk of Beats Electronics, keep Dr. Dre in a lab with a pen and a pad
HTC's been making money hand over fist lately, and it looks like all that cash is burning a hole in its pocket. First, the Taiwanese company bought cloud services firm Dashwire and now it's looking to buy the lion's share of Beats Electronics. For a cool $300 million, HTC plans to up the ante in mobile audio with the expertise of Dr. Dre baked into its future handsets. The deal is set to become final later this year, and we'll see phones packing the big red 'b' this autumn. Feel free to peep the PR while you wait for 'em to drop.
Beats by Dr. Dre launching Beatbox iPod dock, along with LeBron and Bieber-branded headphones
Dr. Dre knows a hit when he sees one, and the already sprawling Beats lineup is getting five new products to hit just about every demographic you can imagine. First off is the Beatbox, a high-end portable iPod dock with 5.25-inch bass drivers and 2-inch high frequency drivers which will retail for $400. Next up is a LeBron James-branded set of athletics-friendly earbuds dubbed the Powerbeats. The $170 headphones include dual drivers and a design that lets in external noises. Meanwhile, the Beats Pro blows the lid off with a $450 pricetag and audio pro-style quality and performance. At the cheap end we have iBeats, a $120 pair of i-device friendly cans for the less discriminating, and our personal favorites: JustBeats. JustBeats are better than all the other headphones and we heart them and they're totally worth $200 for the on-ear and $120 for the in-ear versions because Justin Bieber is totally down to earth and sexy and probably the best singer ever. All of these should be landing in the next few weeks; we know you'll make the right decision. Update: Oh, and just so you know: we still hate Monster. You just can't pass up some Bieber, you know? %Gallery-103656%
Diddy, Beats combine to make... Diddybeats
Not even Engadget's firm ban on Monster Cable can keep the word "Diddybeats" off these pages.
HP ropes in Dr. Dre for 'Lets Do Amazing' personality makeover
When you think about HP, do you think about printers or maybe IT outsourcing? How about HP smartphones, ever think of them? You do know that HP still sells iPAQs right? That's ok, we have to remind ourselves too, occasionally, and therein lies the problem: most consumers don't have any idea what HP's 300,000 employees are up to... or even care. (Ever encounter a rabid HP fanboy before?) While the enthusiast community is certainly anticipating the release of HP's Slate or next Voodoo device, you'd be hard pressed to find any "normal people" who have even heard of them. So what's HP to do? Starting this weekend, HP will be blitzing the airwaves with its first advertising campaign in more than five years. The $40 million, eight-week "Lets Do Amazing" campaign features a number of celebs like "zany" comedian Rhys Darby and photographer Annie Leibovitz in pitches meant to give the very serious company a lighthearted makeover while explaining what it does. Hell, even HP fave Dr. Dre was convinced to shill, though knowing HP they'll probably use his given name of Andre Romelle Young.
HP teaming with Dr. Dre for new 'Beats' line, music ecosystem in the works
Naturally, until proven otherwise this just sounds like an excuse for a computer company to charge more for Dre-branded semi-music-related products, but according to CNET there's a bit more meat to a new deal between HP and Dr. Dre to create a line of "Beats by Dr. Dre" laptops, headphones and software. Apparently Dre, Interscope's Jimmy lovine and HP hope to foster a new "digital music ecosystem," which would boost audio quality the whole way down the chain. Sounds great if they can pull it off, and it's not like they're going it alone: they welcome Apple and other CE companies to join forces. But if anything, we're just glad to see Dre and lovine expand their gear collaboration efforts outside of Monster Cable. [Via BusinessWeek]
Engadget endorses Monster Cable? Uh, hell no.
You know, we were as surprised as anyone to see a totally out-of-context quote of ours used on a Monster Cable site (without permission, mind you) to sell the company's "Beats by Dre" headphones (you can see the screen cap after the break). It's ironic, really, given that we currently have a blacklist in place for the overpriced cable-maker because of their rotten business practices (like regularly going after other companies that happen to use the word monster in their name, faking performance tests, and generally bilking customers out of their hard-earned dough). Regardless, if Monster wants to use a quote from Engadget, that's no problem. We suggest this one: Monster Cable sucks. Update: Monster has removed the quote from the site. Now that was fast. Power to the people! [Thanks, Michael K.]
