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It's in the debt: Introducing the EA Sports prepaid debit card
EA Sports wants to get in your wallet. We're talking about the new EA Sports DebitSmart Visa prepaid card. It works like a lot of other prepaid debit cards: you give EA money, it puts that money on the card. However, EA is trying to sweeten the deal (paying money to use money is a deal?) through the inclusion of EA Sports Reward Points, fractions of payments made with the card that are converted to points which consumers can then use toward EA Sports purchases via EA's site. EA marketing VP Todd Sitrin calls the program "a perfect marriage of encouraging responsible spending while providing a unique reward program." History teaches us otherwise, so if you'll excuse us, we'll just be sitting in the corner, waiting for the other shoe to drop.
