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$99 Etymotic mc2 earbuds claim market-beating noise isolation, full platform ambivalence
Etymotic specializes in putting inexpensive moving coil drivers inside noise-isolating buds that can, as an optional upgrade, be individually molded via the company's international "Custom-fit" program. Previous models have been iDevice only, at least in terms of their microphone function and button controls, but the new mc2 should also get along happily with Android, Blackberry, Windows Phone, WebOS and Symbian smartphones and tablets. It's due for release by the end of the week for $99, which will buy you noise isolation up to a claimed market-beating 42dB, 8mm (0.3-inch) dual-magnet neodymium drivers, an all-important mic and an assortment of ear tips -- Custom-fit costs extra, and substantially so. Listen carefully and you might just hear the PR after the break squeaking for your attention.
