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Sony gets realistic, but remains confusing
More PR strangeness from Sony: Niall O'Hanrahan, a representative of Sony Computer Entertainment in Ireland has added his words to the boiling pot of Sony sound bites. Speaking to the Irish Times, his words offer a slightly more pessimistic tone. Regarding tasks that Sony has set itself with the PS3, O'Hanrahan said "we have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us." He also referred to the extra competition that the PS3 has to face due to its role as more than just a game console: "Competition is now not limited to direct competition. We compete with MP3 players. We noticed at E3 that games for PCs are back."It's nice to see someone from Sony remaining realistic about the challenges the company faces as it tries to sell the PS3 to early adopters, especially considering the jolt that the value of the PlayStation brand must have taken after the console's price was announced. However, we have to point out an obvious contradiction in his words. Wasn't it Phil Harrison that said a few days ago that the PS3 will make the PC irrelevant? Who are we supposed to believe: Phil's harsh words for the PC, or O'Hanrahan's word of warning about PCs being "back" (in town)?
