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  • Guild Wars 2 reveals China strategy

    by 
    Justin Olivetti
    Justin Olivetti
    02.28.2014

    As Guild Wars 2 prepares to make inroads to its first Asian country, ArenaNet announced some of its plans for how it will handle the game in China. The Chinese version of Guild Wars 2 will retain the buy-to-play model that the game currently employs in the West, which is a departure from the typical business models in the region. So what about the rapid pace of its content releases and the progression of the living story? The Eastern and Western versions of the game will not exist independently in this regard, but will be synced up so that both get the same updates. There will be a few changes to the tutorial for Chinese players, however. Guild Wars 2 will be published in the region by KongZhong and is planning to go into closed beta testing on March 11th. [Source: ArenaNet press release]

  • The Soapbox: Meeting the 'Asian gamer' stereotype on common ground

    by 
    Beau Hindman
    Beau Hindman
    10.23.2012

    I originally thought I would craft this Soapbox to discuss the differences between Western and Eastern gamers. But in my research, I ended up noticing the differences and the similarities between the two gaming cultures -- in fact, the similarities were more prominent. Yes, there are gamers who game in stereotypical ways; there are gamers from China, Korea, and Japan who are stereotypically "Asian." But Westerners can behave as stereotypes as well. The good news is that we're all blending together.

  • Security researchers find new wafer-thin ATM card skimmers in use

    by 
    Donald Melanson
    Donald Melanson
    07.24.2012

    ATM card skimming is hardly a new activity, and neither are card skimmers that continue to get smaller and more discreet. As Brian Krebs of the Krebs on Security blog reports, though, a new development out of Europe has now crossed a key, and potentially troublesome threshold. The European ATM Security Team (otherwise known as EAST) has discovered a new type of wafer-thin card skimmer in use in at least one unnamed European country that's small enough to fit directly in the ATM's card slot -- that's as opposed to most current skimmers that can be well-disguised but generally sit on top of the card slot. As you can imagine, that makes it considerably more difficult to spot for even the most attentive ATM users, but Krebs notes that the skimmer still requires a secondary device like a camera or keypad overlay to record a person entering their PIN.

  • Free for All: The difference between East and West

    by 
    Beau Hindman
    Beau Hindman
    01.26.2011

    Like many gamers, I find myself going through stages of obsession. Once in a while, I'll get on a PvP kick, followed by having a thing for immersion, then I'll be consumed by running dungeons or grinding. Lately I have been investigating older Western MMOs, games like Asheron's Call, Ultima Online, Anarchy Online, and EverQuest. While I have already played all of these titles at one time or another, they can become different games between visits. This recent kick of mine started me thinking about the first free-to-play MMOs I enjoyed, as well. The first one was either Flyff or Rose Online, around six or so years ago. I've chatted with a developer who used to work on Flyff, and she claimed that those were some of the very first free-to-plays to see success in North America. What are the differences between the two, Western and Eastern? Is there a difference? If there were, are there still differences between Eastern free-to-play games and Western games? Click past the cut and we'll take a look.

  • NCsoft aims to bridge the East-West divide with Aion

    by 
    James Egan
    James Egan
    06.18.2009

    Stereotypes and ingrained perceptions can be frustrating to deal with, but let's face it -- some stereotypes do exist for a reason, and this can certainly apply to games as much as to anything else. There have been no small amount of Asian import MMOs that have been localized poorly for the western market, and this has certainly left a bad taste in gamers' mouths. Localization is a major challenge for any developer, and there's a rather wide chasm between what makes a game popular in an Asian market like Korea and what players embrace in the west. The westward-bound MMO that many people are focusing on right now is Aion, from NCsoft. The westernization of Aion is the subject of another solid interview at The MMO Gamer by Steven Crews, who sat down with Aion producer Brian "Xaen" Knox, the person largely responsible for NC West's localization of this title. Knox talks about what he sees as being the best aspects of both East and West in terms of game development, and how some western influences on Aion's design have actually proven to be successful in Korea. It's a fairly in-depth interview and hits on a number of Knox's ideas about how a game can begin to bridge the game culture divide between East and West, seen in the context of Aion. Check it out over at The MMO Gamer.

  • Western MMO fan plays Eastern MMO, gets disoriented

    by 
    Samuel Axon
    Samuel Axon
    08.31.2008

    There's an article over at The Escapist that tells the story of a hardcore Western-style MMO player who tries out an Eastern-style MMO and experiences a bit of culture shock. The article is written by WarCry Senior Editor John Funk.The game he tries to play is Mabinogi (of which we've published our own first impressions), and he dedicates himself to playing it for one week. During that week, he plays it for a total of 30 hours. That means he played the same game four and a half hours a day for seven days straight. We're not sure there are many games Western, Eastern, or otherwise that can stand up in that kind of intensity but he weathers through it! Comedy occurs as he struggles to understand random owl visits and perplexing user-interface functionality.At first it seems like the article is asking if the game mechanics of an Eastern MMO are destined to be completely lost in translation for Western players, but in the end Funk cops out into another direction. Still, it's humorous and occasionally almost insightful, so check it out if the topic interests you.