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EGM Media to produce Walmart gaming mag
Apparently, keeping one of the longest running gaming magazines going isn't enough work for the folks at Electronic Gaming Monthly. The mag's publisher, EGM Media, has announced plans to launch a new magazine exclusively for Walmart. Appropriately titled Walmart Gamecenter, the "regular frequency" magazine will offer "news, previews, interviews and other exclusive stories about gaming culture and the most important game releases." In addition to the print publication at Walmart stores, the magazine will also be offered via "personal computers, iPad and Facebook with EGM's proprietary ScreenPaper publishing platform." The first issue debuts December 6.
EGM Now hires industry vet Billy Berghammer as group EIC
Aside from having an excellent last name that gives us the impression he's really into smashing hamburgers, longtime game industry veteran Billy Berghammer was announced late this past week as the group editor-in-chief of EGM Media. In his new role, he'll be overseeing both the print version of EGM Now and EGMi: The Digital Magazine. "Finding someone with Billy's expertise and knowledge of the industry is rare and we're very happy to have him guiding the editorial voice of the new Electronic Gaming Monthly," said publisher and founder Steve Harris of Berghammer in the announcement release. Over the course of his tenure in the game industry, Berghammer served as founder of PlanetGameCube.com (now NintendoWorldReport.com), managing editor of Game Informer Online, and, most recently, as editorial director of gaming at G4 Interactive. And for his part, Berghammer says he'll be focusing on creating "a talented editorial team that our readers wil recognize and respect in the same way they've trusted EGM to delivery honest analysis in the past." So, hiring more former EGM writers then? You can't fool us, Berghammer!
EGM relaunches with April issue, explains digital content
EGM Media this morning announced the distribution of its upcoming magazine via an "agreement" with Time/Warner Retail Sales and Marketing (former EGM/Ziff Davis Media distributor), alongside intentions to release its first issue with an April cover. Though no specific date was given other than "March 2010" for the newsstand re-launch of Electronic Gaming Monthly, the press release detailed the "weekly interactive version of the magazine," named "EGMi: The Digital Magazine" (rolls right off the tongue!). Accessed by a "special code" included with each issue, the digital extension of the magazine will be made up of "exclusive article extensions and original content." Also of note, game previews and reviews will make up at least part of the premiere issue, with notorious rumor-monger Quartermann, ex-EIC Dan "Shoe" Hsu (as previously announced), and prankster Sean "Seanbaby" Reiley all contributing content as well. Publisher and prez of EGM Media, Steve Harris, claimed the digital content "is complementary to the print magazine" and gives editors "a way to communicate with our readers and update the print product in an ongoing manner." We'll see how his claims play out when the magazine arrives this March.
