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Emblaze Mobile's ex-CEO: First Else was eventually ready but the market had changed
We were rather heartbroken when Emblaze Mobile announced the premature death of its First Else project back in June 2010, with the culprit being "critical delays in deliveries;" so when we caught up with ex-CEO Amir Kupervas -- who's now running a startup called UIU -- at MWC, we had to see if he had anything to add to the sad story. "It was ambitious for a small Israeli company to come into consumer electronics, build a brand and try to push it," Kupervas emphasized. "When we started this project it wasn't about ecosystem and apps and things like that. Eventually the iPhone came with its app store, and then Android came with its app store, and we were left behind."
Emblaze First Else UX engineer embraced by HP / Palm, magic ensues
Remember that day when Emblaze wowed the world with its First Else "death of main menu" smartphone? What a shame, eh? While it's unlikely that said Linux handset will ever be resurrected, there's a small chance that bits of its legacy will be passed onto other products. For instance, a recent LinkedIn newsletter led us to Itai Vonshak, who was one of the main engineers behind the architecture that powered the First Else's brilliant, mesmerizing UI. Now, according to his profile, our man has recently moved into HP / Palm's comfy little house to do UX strategy. Whether this means webOS will get a slice of that Minority Report action, we don't know; but it'll be interesting to see what Vonshak will surprise us with at the HP / Palm event next month. For now, there's a hands-on video of the First Else after the break for old time's sake.
RIP: Emblaze kills First Else
Hate to say it but we were right: Emblaze just announced that it's shutting down the First Else handset. $40 million and the hopes of many (ok, a few) gone in an instant. In a regulatory announcement issued today, Emblaze states the following: Due to critical delays in deliveries and the current status of the project, the board has now decided to cease any further investment towards manufacturing of the First ELSE mobile device and to concentrate efforts only on licensing the ELSE Intuition platform and technology in order to realize its potential upside. So there's still hope that we'll see the First Else user experience applied elsewhere if Emblaze can find a buyer. See the full release after the break. [Thanks, Yair M.]
First Else hands-on at CES: 'still alive and kicking'
We caught up with Else at CES to check on how they're doing with the First Else since we last saw them back in November. According to CTO Eldad Eilam, the basic functions of the ALP-based phone are finally done and dusted, so now Else will mainly focus on fine-tuning its snazzy visual effects until beta around the end of March. There's no doubt that it's also finalizing plans -- pricing, content distribution, and remote sync service, etc.-- with various partners in the US and Europe. If you happen to be in Asia, then sorry -- apparently Else has no intention to visit you guys just yet, but you might get lucky if you sneak into Sharp's factories in Japan or China. For the rest of us, we shall continuously gaze at our hands-on videos until First Else's expected end-of-Q2 launch -- we've got a new one for you after the break. %Gallery-82627%
Emblaze's First Else unveiled in London, promises to be a game-changer
Folks, today might be the day when you start to notice how ancient our smartphones have become, even if they only came out in last few months. Blame Else (formerly Emblaze Mobile) for its confusingly-named First Else, a phone "built from scratch" over the last two years and now powered by Access Linux Platform (ALP) 3.0 -- a mobile OS thought to have quietly died out since our last sighting in February. Until today's London launch event, the last we heard of this Israeli company was from October's Access Day in Japan where it previewed the Else Intuition OS, which we like to think of as inspired by Minority Report. While it's still too early to tell whether the First Else -- launching in Q2 next year -- will dodge the path of doom, we were already overwhelmed by the excellence of the device's user experience, both from its presentation and from our exclusive hands-on opportunity. Do read on to find out how Else is doing it right.
Access and Emblaze Mobile unveil Else Intuition, the Linux-based mobile OS of your dreams
It's been a long, long time since Emblaze Mobile and Access engaged in holy cellphone matrimony, and the fruit of that relationship is finally coming to bear. It's called Else Intuition, a Linux-based mobile platform that comes with such a hyperbolic press release that we can't help but think every other mobile manufacturer should just pack up and go home. It's said to match the functionality of "top ranked MP3 players, best-in-class GPS devices, and more, while maintaining an exceptional ease and simplicity of use." Golly. At this point we only have a few images to go by, and though they do look plenty nice, we wouldn't consider our minds blown just yet -- particularly those of us with a left-handed bias. Remember, Access is the company that turned Palm OS into Garnet OS and then failed to win anyone over with its Access Linux Platform, so what could go wrong here? What's it going to be, readers: WebOS or Else? Update: Another right-handed pic (ironically taken on an iPhone) added after the break.
