EmblazeMobileFirstElse

Latest

  • RIP: Emblaze kills First Else

    by 
    Thomas Ricker
    Thomas Ricker
    06.30.2010

    Hate to say it but we were right: Emblaze just announced that it's shutting down the First Else handset. $40 million and the hopes of many (ok, a few) gone in an instant. In a regulatory announcement issued today, Emblaze states the following: Due to critical delays in deliveries and the current status of the project, the board has now decided to cease any further investment towards manufacturing of the First ELSE mobile device and to concentrate efforts only on licensing the ELSE Intuition platform and technology in order to realize its potential upside. So there's still hope that we'll see the First Else user experience applied elsewhere if Emblaze can find a buyer. See the full release after the break. [Thanks, Yair M.]