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Energy comparison sites will soon be more honest about who pays for listings
If you're on a UK price comparison site looking for a new energy deal, it's possible that some of the best options are being hidden from you. Last year, collective switching site The Big Deal revealed that many of the biggest sites are burying tariffs and instead promoting those that give them a commission from the UK's major energy providers. For some comparison sites, this means automatically filtering results pages to only show commission-linked deals if you opt to switch energy tariffs "today" or "now." While the practice is being investigated by the Energy and Climate Change Select Committee, energy regulator Ofgem is hoping it can crack down on misleading sites with a new version of its opt-in Confidence Code.
