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Escapement Studios sheds light on using Kickstarter, PayPal for indie development
The three-person team at Escapement Studios wanted to bring its indie puzzle-platformer, In the Dark: Puzzles Past Bedtime, into the light for gamers everywhere this summer, but first it needed money. Kickstarter has helped generate funds for plenty of indie devs, and Escapement thought it would work for them, too -- with a goal of $10,000, they put In the Dark's future in the hands of the Kickstarter public, and they waited. One month later, they had generated $7,440, but they failed to meet their goal, meaning they earned nothing. Today, Escapement is using PayPal to pick up where they left off from Kickstarter, with a fresh insight on independently raising money online. "Kickstarter's all-or-nothing funding is really meant for projects that can not be finished without reaching that goal amount," Escapement dev Mark Thompson said. "Using something like PayPal gets you your money right away; with Kickstarter you won't get anything until a week or two after your deadline. If your project is under way, this is a long period of uncertainty."
