ethnicaffinities
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Facebook will try fighting ad discrimination with algorithms
Facebook is making changes to its advertising policy following last fall's revelation that ad purchasers could discriminate by race. The social network's solution at the time was to use algorithms that would weed out posts that used "ethnic affinity" for ads offering housing, employment or credit. Now, the anti-discrimination methods are going further.
Black Caucus: Facebook ads violate discrimination laws
Facebook's practice of letting advertisers exclude racial groups from targeted ads has caught the eye of US lawmakers. "We are writing to express our deep concerns with reports that Facebook's 'Ethnic Affinities' advertising customization feature allows for advertisers to exclude specific racial and ethnic groups when placing housing advertisements," the Congressional Black Caucus said in a letter to Facebook. "This is in direct violation of the Fair Housing Act of 1968."
