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The Lawbringer: A primer on private servers
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play? The history of private MMO servers goes back to the heyday of the massively multiplayer, when the concepts of these virtual worlds were still in their formative stages. World of Warcraft private servers, also called emulated servers, boast numbers in the thousands, usually running off donations and providing a limited amount of the full WoW experience due to the nature of the reverse server engineering and implementation needed to run the game. One thing is for certain, though: Using the game client to connect to an emulated server is against the World of Warcraft EULA and cuts into Blizzard's profits.
The Lawbringer: MDY v. Blizzard Q & A
Welcome to The Lawbringer, WoW.com's weekly look at the intersection of law and the World of Warcraft. I'm a new law school grad, acting as your tour guide after escaping the rapping, taco-eating armadillos of my bar prep class. Last week's timeline of the MDY v. Blizzard case seemed to prompt more questions than it answered. Therefore, I want to take this week to go through the many questions and comments that were left on the site or emailed to me. Sean asked: "Can you explain the unfair competition claim? As the only one that MDY won (far as I can tell), it's interesting in its own right." Blizzard alleged that MDY's business practices of selling a product that encouraged people to violate their EULA & TOU was a willful and knowing violation of Arizona's Unfair Competition Law. MDY moved for summary judgment and Blizzard didn't oppose the motion. MDY "won" by default.
Flagship responds to the Hell Gate: London EULA-Adware debacle
Many Hellgate: London players are crying, "don't adware me bro" after finding out that real-world deodorant ads for zombie slayers flicker on posters and signs during their gaming experience. Various adverts are implemented into the game by Massive Incorporated -- a company that specializes in accessible in-gaming ad distribution. Upon deeper inspection it was found Hellgate: London's EULA isn't all about rainbows and puppies and there is some cause for a revolt, I mean concern. If you aren't aware of what an EULA is, they "shrink-wrapped" contracts written in fancy legal word-play that most players click-off before diving into the game. Basically, the bedlam is over a clause in Hellgate: London's EULA that grants EA and its affiliates carte blanche with a player's sensitive data. 3. Consent to Use of Data. You agree that EA, its affiliates, and each Related Party may collect, use, store and transmit technical and related information that identifies your computer, including without limitation your Internet Protocol address, operating system, application software and peripheral hardware, that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you, including online play. EA and/or the Related Parties may also use this information in the aggregate and, in a form which does not personally identify you, to improve our products and services and we may share that aggregate data with our third party service providers.Before those clenching their fists break a finger and swear to never purchase Hellgate: London because you think they are evil data moochers let me explain, hell, at least read Flagship's explanation first. This type of clause is standard in most MMOG EULA's -- go take a look at any MMOG EULA or check out ancient news about players discovering World of Warcraft's anti-cheating solution dubbed The Warden. Of course, most players are still ill-informed about EULA's, online security and what sometimes results is a nasty backlash over paranoia and fear. I definitely understand the negative reactions over the ads, but the EULA is there for several good reasons, one is to not only protect the developers but to also preserve the gaming experience. Flagship's well thought out response recapped after the jump:
