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Switched On: Big kicks, not all for starters
Each week Ross Rubin contributes Switched On, a column about consumer technology. The end of last week's Switched On left doubt for the future of dedicated devices that tread on the turf of smartphones. After all, funding is key to every major new product initiative and, despite the vast fortunes of many Silicon Valley engineers that have been accumulated via IPOs and acquisitions, few wish to take on the risk of fronting a new consumer device themselves.(In 2007, the handheld FlipStart PC was hatched from FlipStart Labs, funded by Vulcan Ventures, the investment arm of Microsoft co-founder Paul Allen.) Most venture capitalists abhor the device business; it is a rare device that makes it to the spotlight of startup debutante balls such as DEMO, TechCrunch Disrupt, or Launch. Even most of the 94 companies at CES' Eureka Park were not developing end-user devices Where, then, can a device entrepreneur go for funding and pick up some publicity in the process?
CES 2012 to feature 94 startup companies in 'Eureka Park TechZone'
CES hasn't exactly been known as the place where small startup companies catch their big break, but the CEA seems intent on changing that notion this time around. The organization announced today that its new 'Eureka Park TechZone" will feature 94 startup companies occupying some 9,000 square feet of floor space at The Venetian -- up considerably from the 28 companies that were signed on when the new area was first announced this summer. As CNET's Daniel Terdiman notes, digital imaging companies look set to have a particularly big presence in the area, including the likes of smartphone accessory-maker Kogeto (its Dot device pictured above) and the Cornell Research offshoot Mezmeriz, which is focused on pico projector technology. Needless to say, we'll be there next month to see what comes out of it.
