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Switched On: A legacy from the Flip side
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed some of the challenges the Flip camcorder faced trying to grow in the marketplace, an effort abruptly scuttled by an indifferent Cisco. But while Kodak, Sony and others are now poised to fill the Flip void, no competitor exactly matched Flip's combination of simplicity and sharing. With point and shoot cameras, camcorders, traditional MP3 players and standalone GPS units in decline, the jury remains out on how long portable electronics can fight the smartphone, but Flip's success taught the industry some valuable lessons that may have relevance going forward.
