experiential
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Toys 'R' Us returns with 'STEAM' workshops and smaller stores
In time for the holidays, Toys "R" Us parent company Tru Kids is planning to open two permanent stores. This time around, the stores will include things like theaters for movies and video games, STEAM (Science Technology Engineering Art and Math) workshops and a treehouse where kids can play. To pull it off, Tru Kids is partnering with tech retailer b8ta.
