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Facebook found out no one wants a split News Feed
Did you like the idea of Facebook splitting your News Feed into two? No? You're not the only one. Facebook has ended its Explore Feed test after user surveys indicated it wasn't popular. Explore was supposed to help you see more of your friends and family by sending Pages (such as companies and celebrities) to a separate feed, but users weren't happy with the results. They weren't as satisfied with the posts they did see, Facebook said, and it didn't actually help them connect with their social circle.
Facebook tests split News Feed that keeps friends front and center
Facebook is currently testing a new dual-feed setup that separates Page-generated posts from ads and posts from friends, The Guardian reports. The trial is currently underway in six countries -- Bolivia, Guatemala, Cambodia, Slovakia, Serbia and Sri Lanka.
Facebook's discovery-minded Explore Feed comes to your desktop
For a while, Facebook has offered an Explore Feed on mobile devices to help you discover stories beyond the friends and pages you already follow. Now, it's ready to bring that experience to your PC: Facebook has confirmed that it's officially rolling out Explore, including on the desktop. Visit the "see more" section and you'll find an Explore Feed option that shows posts Facebook thinks you might like based on both your own tastes and what's popular. If your usual News Feed seems overly familiar, you can break loose and try something new.